Squishy toys are everywhere right now, but there’s one thing parents should know
Squishy toys are soaring in popularity, but experts warn they can be difficult to recycle. Here’s how to buy and dispose of them responsibly.
Getty/Julia Koni
- MadeForMums
Published: October 20, 2026 at 11:56 AM
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Squishy toys have become a must-have for many children, with Google searches for the popular squeezable toys rising by 400% in the past year. But while these soft, sensory-friendly toys might be topping wish lists, experts are warning parents about the potential environmental cost.
Searches for ‘squishy dumpling’ have surged by 3,550%, while searches for ‘squishy butter’ have increased by 4,300%, according to Google Trends data.
However, many squishy toys are made from materials that are difficult to recycle, raising concerns about how quickly they could end up in landfill or being incinerated as children's toy trends come and go.
Waste management experts at Divert.co.uk are encouraging families to think carefully about how many they buy, how long children use them for and what happens when they are no longer wanted.
Why are squishy toys becoming so popular?
Squishies are soft, flexible toys that return to their original shape after being squeezed. They are often used as sensory aids and stress relievers, as well as for everyday play.
Their popularity has grown rapidly, with some varieties becoming particularly sought-after. The Works says they have been selling thousands of squishy toys every week, while the toys have also featured in Christmas 2026 gift suggestions.
But the speed at which trends take off can have a downside. When toys are inexpensive and easy to collect, it's tempting to buy several, even if children only play with them for a short time.
Why are squishy toys difficult to recycle?
Many squishy toys are made from synthetic materials, including polyurethane foam, thermoplastic rubber and silicone. These materials are not typically accepted in household recycling collections.
Some toys also contain gels, liquids or other fillings, making it harder to separate the different materials for recycling.
As a result, unwanted or damaged squishies will generally need to go into household waste, which may be sent to landfill or incinerated.
There are also concerns about counterfeit products entering the market, as well as online trends encouraging children to cut open or damage their squishy toys. These activities can shorten a toy's lifespan and create waste more quickly.
5 ways to buy and dispose of squishy toys more responsibly
Parents don't necessarily need to ban squishy toys altogether. Instead, a few simple changes can help families make more considered choices.
1. Avoid buying too many
With relatively low prices and lots of designs to choose from, squishies can quickly become a collection. Encourage children to choose the toys they genuinely want and are likely to use, rather than buying lots on impulse.
2. Consider buying second-hand
Buying pre-loved toys can help extend their lifespan and reduce the demand for new products. Check second-hand squishies carefully for damage and signs that they may be counterfeit. Look for a UKCA or CE mark where applicable.
3. Buy from reputable retailers
If you're buying a new squishy, choose a reputable retailer and check that the product is legitimate. Counterfeit toys may be poorly manufactured, more likely to split or burst, or subject to safety-related recalls or withdrawals.
4. Discourage damaging online trends
Talk to children about trends that encourage them to cut open, alter or deliberately destroy their toys. Explaining why it's better to look after their belongings can help them get more enjoyment out of what they already own.
5. Donate, sell or swap unwanted toys
If a squishy is still in good condition, consider whether it could be sold, donated or swapped rather than thrown away. Always check the toy's condition and legitimacy before passing it on, and make sure it's suitable and safe for its next owner.
What should you do with a broken squishy toy?
Unfortunately, there is currently no widespread recycling route for damaged squishy toys.
Don't put a broken squishy in your household recycling unless you've checked that your local council specifically accepts it. If it cannot be recycled locally, it should go into general household waste.
If the toy has split or burst, take care to keep any exposed filling away from children and pets. Follow any relevant product safety advice, particularly if the contents are unknown.
What do experts say about the environmental impact of squishies?
John Verity, waste management expert and managing director at Divert.co.uk, says that the number of squishies being sold is an environmental concern, which is a common issue for anything that goes viral.
"These toys are a particular issue due to the materials they are made of. The toys are made from materials which don’t have an easy or simple route to recycling, and the combination of materials together in one product further complicates the issue," he says.
He says parents should focus on more selective shopping habits rather than feeling they have to avoid the toys altogether.
It’s hard to expect parents to avoid the toys altogether, but I’d certainly encourage more selective and considered shopping habits.
John Verity, waste management expert at Divert.co.uk
"It’s important not to buy items excessively and ensure that children are encouraged to value and look after the toys they already have. Where safe and responsible, selling, donating or swapping unwanted toys can be a great way to reduce generating further waste," John says.
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For families, the takeaway is simple: if squishies are on your child's wish list, choosing carefully, looking after them and finding ways to reuse toys that are still in good condition can help reduce unnecessary waste.
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