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Vogue Williams says she wishes she'd found these maternity bras sooner, and prices start at £29
Vogue Williams is loving Seraphine's new maternity lingerie collection, with comfortable nursing bras and matching sets from £29.
- MadeForMums
Published: October 15, 2026 at 4:26 PM
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Finding a maternity bra that's comfortable, supportive and actually makes you feel good can be surprisingly tricky, especially when your body seems to change size every other week. But Vogue Williams has discovered a new lingerie collection she wishes she'd had much sooner.
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The presenter and mum-of-three has teamed up with British maternity brand Seraphine for its new campaign, photographed during her fourth pregnancy. Featuring 25 pieces designed for pregnancy, breastfeeding and beyond, the collection includes everything from soft nursing bras to matching underwear sets.
And with individual bras starting at £29 and twin-packs priced at £49, there are some tempting options if you're looking to refresh your maternity wardrobe.
Vogue Williams reveals the maternity bras she wishes she'd discovered sooner
Vogue says the collection has made a real difference to how she feels during pregnancy, particularly when it comes to finding underwear that combines comfort with a little confidence boost.
I can't believe I almost went through four whole pregnancies without this collection! I didn't realise how much I needed it in my life, the comfort is unmatched. Feeling put together doesn't come easily during pregnancy, but it's amazing what a matching set of underwear can do for your confidence. I'm going to be living in these bras whilst breastfeeding too!
Vogue Williams
And if you've ever struggled to find a bra that feels comfortable as your body changes, you'll probably understand the appeal.
5 Seraphine maternity essentials to shop at NEXT
From practical nursing bras to bump-friendly leggings and matching underwear, here are five pieces from the range worth exploring.
1. Seraphine x Vogue Williams Black & Praline Plunge Nursing Bras, 2 Pack, £49
A comfortable nursing bra is one of those pregnancy purchases you'll probably reach for long after your baby arrives.
This two-pack features classic black and praline shades, making it a versatile option for everyday wear. The plunge design offers a more contemporary look, while the collection's nursing functionality is designed to make breastfeeding easier.
2. Seraphine x Vogue Williams Black Maternity Overbump Leggings, £29
If there's one wardrobe staple many expectant mums find themselves reaching for repeatedly, it's a comfortable pair of maternity leggings.
These black overbump leggings offer a versatile option for everyday outfits, whether you're pairing them with an oversized jumper, a maternity top or your favourite trainers.
The overbump style is particularly worth considering if you prefer the feeling of fabric covering your growing bump.
3. Seraphine Bone & Blush Overbump Second Skin Briefs, 2 Pack, £29
When your usual knickers start feeling uncomfortable, maternity underwear with a little extra coverage can be a welcome addition to your drawer.
This two-pack of Second Skin briefs comes in soft bone and blush shades, with an overbump silhouette designed to sit above your growing bump.
They're worth considering if you prefer fuller coverage during pregnancy.
4. Seraphine Black & Almond Boyshort Second Skin Briefs, 2 Pack, £25
If you prefer a little more coverage around your hips and bottom, boyshort-style underwear could be just what you're looking for.
This black and almond two-pack offers a practical alternative to traditional briefs, with a simple design that can be worn beneath your everyday maternity outfits.
The neutral colours also make them easy to mix and match with your existing bras.
5. Seraphine Black & Almond Underbump Second Skin Briefs, 2 Pack, £29
Not everyone loves overbump underwear, particularly if you're feeling warm or prefer less fabric around your tummy.
These underbump Second Skin briefs are designed to sit beneath your bump, offering an alternative to higher-waisted maternity styles.
Available in black and almond, the two-pack could be a useful everyday option if you're building a maternity underwear collection.
What makes Seraphine's new maternity collection different?
The collection has been designed to accommodate some of the physical changes that come with pregnancy and breastfeeding, from fluctuating breast sizes to an expanding rib cage and increasingly sensitive skin.
Across the range, features include flexible non-wired support, adjustable back fastenings, soft stretch fabrics and nursing bras with drop-down cups for easier feeding access.
There are also crossover styles designed for sleeping and night feeds, plus moisture-wicking bamboo options and smooth T-shirt bras.
Seraphine, which was founded in London in 2002, has previously been worn by the Princess of Wales during her pregnancies, including for her first official family portrait with Prince George.
Where can you buy the Seraphine x Vogue Williams collection?
The new Seraphine maternity and nursing lingerie collection launches this week, and is available at NEXT.
The lingerie range is complemented by postpartum shapewear and activewear, with further maternity essentials planned for later in the year.
Whether you're expecting your first baby, preparing your hospital bag or looking for comfortable underwear for breastfeeding, it's a collection worth browsing if you want practical maternity essentials that still feel stylish.
Shop the Seraphine x Vogue Williams collection at NEXT
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