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M&S launches its first Percy Pig clothing collection, and it’s made for cool kids

Percy Pig has had a fashion makeover, with M&S launching its first clothing collection for kids and tweens aged up to 16.

M&S

Published: August 13, 2026 at 11:19 AM

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Percy Pig has officially moved beyond the sweet aisle. M&S has launched its first-ever Percy Pig clothing collection, giving its famous pink character a surprisingly cool makeover for kids and tweens.

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Available in sizes spanning ages 6 to 16 across much of the range, the new capsule takes its cues from streetwear and current kids' fashion, rather than simply covering everything in cartoon prints. Think oversized sweatshirts, collegiate-style graphics, washed colours and statement knitwear, with plenty of Percy pink worked into the mix.

There are also options for younger Percy fans, with selected pyjamas available from age 1.

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What’s in the new M&S Percy Pig collection?

M&S Percy Pig Collection 2

M&S

The collection is designed around the relaxed, oversized shapes that have become a big part of kids' and teen wardrobes, while still making Percy Pig instantly recognisable.

One of the standout pieces is a £26 windbreaker for ages 6 to 16, featuring a bold plaid check. There’s also a £22 cardigan, £18 hoodie and a choice of £16 sweatshirts.

For something lighter, the range includes a £12 Percy Pig T-shirt and a £10 Polo Top, both available in sizes for ages 6 to 16.

The result is more fashion-led than you might expect from character clothing, making the range particularly interesting for older kids and tweens who still love Percy but want clothes that feel a little more grown-up.

There are Percy Pig pyjamas, too

M&S Percy Pig Collection 4

M&S

Bedtime hasn't been forgotten. M&S has extended the collection into sleepwear, including striped sets and softer loungewear inspired by Percy's signature look.

The Percy Pig Satin Pyjamas are available for ages 3 to 16 and start from £20, while another Percy Pig pyjama design comes in sizes from age 1 through to 16, starting at £9.

That wider size range could also make the PJs a fun option for siblings who want to coordinate without wearing exactly the same outfit.

How much does the Percy Pig clothing collection cost?

Prices range from £9 to £26:

Where can you buy the M&S Percy Pig collection?

The new Percy Pig clothing collection is available now from M&S online and selected M&S stores nationwide.

Percy has been part of M&S since 1992, when the character first appeared as a sweet. More than three decades later, Percy Pig has expanded into a much bigger brand, complete with a sizeable social media following.

And with this latest launch aimed squarely at the wardrobes of fashion-conscious kids and tweens, Percy’s latest incarnation is a long way from the confectionery aisle.

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