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Morrisons slashes toy prices by up to 50% in time for Christmas shopping

Morrisons More Card customers can save up to 50% on Barbie, Disney, Hot Wheels and more, with big gifts from £20.

Cute preschool child, blond boy with pet dog, playing in decorated Christmas room at home

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Published: October 8, 2026 at 12:43 PM

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Christmas shopping has just become a little easier for families looking to tick some presents off their lists. Morrisons is continuing its Big Toy Event, with More Card customers able to save up to 50% on a selection of popular toys.

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The latest offers include big-name favourites such as Barbie, Disney, Hot Wheels, Play-Doh, FurReal and Build-A-Bear Workshop, with more than 20 toys included in the promotion.

The offers are available in Morrisons stores from 28 September until 25 October, while stocks last.

Shop all toys and games at Morrisons

Which toys are included in the Morrisons Big Toy Event?

There are some sizeable savings available across a mix of toys, from creative playsets and dolls to racing toys and action figures.

Some of the offers include:

Back to the Future Time Machine 1:16 RC, £25, down from £50

Back To The Future Time Machine 1_16 Rc

Morrisons

Hot Wheels City Transforming Stunt Garage, £20, down from £40

Hot Wheels Multi Loop Race Off, £25, down from £50

Hot Wheels Multi Loop Race Off Hdr83

Morrisons

Barbie Sisters Riding Lesson, £20, down from £42

Barbie Sisters Riding Lesson

Morrisons

WWE Ring & 2 Figures, £25, down from £50

Build-A-Bear Workshop Deluxe Stuffing Station, £40, down from £60

Build A Bear Workshop Deluxe Stuffing Station

Morrisons

Hello Kitty Bundle, £25, down from £59

FurReal Daisy the Yoga Goat, £30, down from £40

FurReal- Daisy the Yoga Goat- Lifestyle (1)

Morrisons

Play-Doh Cake Playset, £20, down from £40

Play Do Cake Playset

Morrisons

Disney Princess Style Collection Suitcase, £30, down from £60

Disney Princess Style Collection Suitcase

Morrisons

Heroes of Goo Best of All Time 8 Pack, £40, down from £80

Heroes Of Goo Best Of All Time - 8 Pack

Morrisons

Other toys included in the promotion include a Squish-a-longs 40 Pack for £20, down from £40, a Mega Surprise Slime Box for £10, down from £20, and Ultimate Nano Tape Magic for £12.50, down from £25.

The offers are exclusive to Morrisons More Card customers.

There are also some big £20 gifts

For anyone looking for a present with plenty of wow factor, Morrisons is also adding three large-format toys to its range at £20 each.

PRESCHOOL WALKER TRAIN

Morrisons

The new additions include a 25cm Baby Lucy Doll, a 120cm Boris Bear and a 70cm Preschool Walker Train.

Baby Lucy

Morrisons

These larger toys are due to land in stores between 28 September and 4 October, and are available for £20 each.

When does the Morrisons toy sale end?

The Big Toy Event runs in Morrisons stores from Monday 28 September until Sunday 25 October, while stocks last.

The promotion is listed as in-store only, so families hoping to pick up one of the discounted toys will need to check their local Morrisons.

For parents getting started on Christmas shopping early, the mix of half-price toys and larger £20 gifts could be useful for ticking off some of those trickier presents without spending quite so much.

As always with promotional offers, it's worth checking availability in your local store before making a special trip, particularly for the most popular toys.

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The supermarket also has offers on its Halloween collections, including kids' costumes and festive home decorations.

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MadeForMums

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