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Girlguiding unveils first new uniforms in more than 30 years, with comfort and self-expression at the heart

Girlguiding unveils first new uniforms in more than 30 years, with comfort and self-expression at the heart

Girlguiding has revealed a brand new uniform range, designed with input from 55,000 girls and women.

Girls wearing various items of new Girlguide, Brownie, and Rainbow uniforms

Girlguiding

MadeForMums

Published: July 27, 2026 at 5:30 PM

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Girls across the UK will soon have a fresh new look for Girlguiding, after the charity unveiled its first complete uniform redesign in more than 30 years.

Created with feedback from 55,000 girls and women over two years, the new collection puts comfort, practicality and self-expression front and centre, while also giving members much more flexibility over what they wear to meetings and activities.

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Girlguiding's new uniforms put choice first

For the first time, members across Rainbows, Brownies, Guides and Rangers will only need to wear a Girlguiding top to be considered "in uniform".

The change comes after extensive consultation found many girls preferred being able to choose the rest of their outfit themselves, helping them feel more comfortable and confident.

The redesigned collection, created by Hemingway Design, includes 30 clothing items alongside 15 accessories and neckerchiefs. Many pieces feature practical details including hidden waistband pockets, thumb holes and badge sashes that can also be worn as cross-body bags.

Thousands of girls helped shape the designs

According to Girlguiding, the redesign was informed by feedback from 55,000 girls and women and aims to balance the charity's long history with a more modern look.

Felicity Oswald, Girlguiding's chief executive officer, said: "The new range is all about providing girls with the freedom to express themselves, whilst feeling part of our amazing organisation … With practicality, comfort and sustainability at the very core of the designs."

Girlguiding says the updated uniforms are designed to help girls feel they belong while reflecting their individual style.

Felicity Oswald, Girlguiding’s chief executive officer, said: “The new range is all about providing girls with the freedom to express themselves, whilst feeling part of our amazing organisation… With practicality, comfort and sustainability at the very core of the designs.

"We know that self-expression and confidence go hand in hand. With girls in guiding being 30% more confident, the introduction of the new uniform is designed to further nurture that confidence and foster a true sense of belonging."

The new range is all about providing girls with the freedom to express themselves, whilst feeling part of our amazing organisation.

Felicity Oswald, Girlguiding chief executive officer

Survey finds girls value freedom over what they wear

Alongside the launch, Girlguiding shared findings from a survey of 2,000 girls aged six to 16 across the UK, carried out in June.

The research found:

93% said they feel most comfortable when they can choose how to style themselves.
47% said they feel most confident when they can choose what they wear.
33% said freedom of self-expression makes them feel most confident.
41% said strict school uniform rules prevent them from expressing themselves.

The charity says the more flexible approach to its own uniform reflects what girls told them matters most.

New accessories and upcycling opportunities

Members and volunteers will be able to personalise neckerchiefs and accessories for local, regional and national events.

Girlguiding has also announced free workshops over the summer where families can upcycle older uniforms into new accessories, helping extend the life of existing clothing rather than replacing it immediately.

Girlguides sitting in a tent in new uniform items

Girlguides

Angellica Bell welcomes the new look

Girlguiding ambassador and broadcaster Angellica Bell said the redesigned collection gives members more freedom to make the uniform their own.

She said: "The new uniform gives girls and volunteers the freedom to style it the way that suits them … [and] empowers girls and volunteers to embrace their individuality."

A fresh chapter for a historic organisation

Founded 116 years ago, Girlguiding has updated its uniforms nine times throughout its history. The original Guide uniform featured a blue skirt, stockings, a jumper and a neckerchief, while Brownies traditionally wore brown tunic dresses.

Over the decades, uniforms evolved to reflect changing fashions and activities, with brighter colours arriving in the 1960s and T-shirts and shorts introduced in the 1980s as outdoor adventures became a bigger part of the programme.

The latest redesign is intended to reflect how girls want to dress today, with an emphasis on comfort, flexibility and confidence while maintaining the recognisable Girlguiding identity.

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