The MadeForMums Pushchair Awards are back for 2027: register your interest now

We're bringing pushchairs back into the spotlight with dedicated awards for 2027. Find out how your brand can get involved.

Published: October 14, 2026 at 11:00 AM

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We're excited to announce the launch of the MadeForMums Pushchair Awards 2027, a dedicated awards programme celebrating the very best pushchairs, strollers and travel systems for today's families.

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After several years away from our awards line-up, pushchairs are making a return, with a new programme designed to recognise the innovation, quality and thoughtful design that make a real difference to parents' everyday lives.

Whether you're an established nursery brand or an exciting newcomer to the market, we'd love you to be part of it.

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Introducing the MadeForMums Pushchair Awards 2027

At MadeForMums, we know just how important choosing the right pushchair can be for expectant and new parents. From navigating busy city streets to tackling country walks, families rely on pushchairs that deliver on comfort, practicality, safety and value.

The MadeForMums Pushchair Awards 2027 will put these essential products centre stage, helping parents discover standout options while giving brands an opportunity to showcase their latest designs and innovations.

Tested by real families, for real family life

What makes the MadeForMums Awards special? Our commitment to real-world testing.

The MadeForMums Pushchair Awards 2027 will put products through their paces with the people who matter most: real parents, babies and children.

Our family testers will assess how pushchairs perform in everyday life, from the school run and supermarket trips to navigating public transport, tackling different terrains and fitting into busy family routines.

We'll be looking beyond first impressions to understand what really matters to parents, including ease of use, comfort, practicality, design and value for money.

Alongside expert insight from the MadeForMums team, this hands-on family feedback will help identify the products that genuinely stand out.

For brands, it's an opportunity to have their products independently evaluated by the families they're designed for, and to earn recognition from a trusted parenting brand.

Key dates for your diary

Full details of the awards, including specific dates, categories, entry criteria and how to submit your products, will be shared ahead of entries opening.

Be the first to hear when entries open

Interested in entering the MadeForMums Pushchair Awards 2027?

Register your interest below to receive updates about the awards, including key dates, categories, entry information and everything you need to know to get involved.

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We look forward to discovering and celebrating the pushchairs making life easier for families in 2027.

Authors

MadeforMums Awards Team

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