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Parents warned to check this one feature before buying kids’ smartwatches

Parents warned to check this one feature before buying kids’ smartwatches

Experts urge parents to look beyond GPS features amid growing concerns over privacy, data security and tracking.

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Published: January 21, 2026 at 12:13 PM

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Parents considering a smartwatch for their child are being urged to slow down and check one crucial detail before buying, amid growing concerns around privacy, tracking and data security.

Kids’ smartwatches have surged in popularity in recent years, often marketed as a reassuring halfway house between no phone at all and full smartphone access. For many families, they promise peace of mind, location tracking and an easy way to stay in touch.

But experts warn that not all devices are created equal, and some could put children’s personal data at risk.

Danny Toffel, founder of Watches2U, says parents often focus on visible features, without realising what is happening behind the scenes.

“Parents understandably focus on features like GPS tracking or calling,” he says. “What often gets overlooked is how that data is stored, who has access to it, and how secure the watch actually is.”

Why privacy matters more than parents realise

Children’s smartwatches can collect a surprising amount of sensitive information. This can include live location data, contact lists and even voice recordings. If that data is poorly protected, there is a risk it could be accessed by third parties.

“Parents would be shocked if they realised how much personal information some devices collect,” Mr Toffel explains. “A smartwatch isn’t just a watch - it’s a connected device. That means security should be treated just as seriously as it would be on a phone or tablet.”

He also warns that some cheaper or poorly regulated models may use unsecured apps or servers based outside the UK. That can make it difficult for parents to understand where their child’s data is stored, and who ultimately has access to it.

A smartwatch isn’t just a watch - it’s a connected device. That means security should be treated just as seriously as it would be on a phone or tablet.

Danny Toffel, founder of Watches2U

The key checks parents should make

Experts say that before buying a smartwatch for a child, parents should look well beyond bright colours, cartoon characters and novelty games.

“Always check whether the device uses encrypted data, whether the app requires strong passwords, and whether parents can control contacts and tracking settings,” Mr Toffel said. “If that information isn’t clear, that’s a red flag.”

Parents are also advised to check how updates and security patches are handled, and whether the manufacturer has a clear privacy policy written in plain English.

Battery life is another factor that can be easily overlooked, but it plays a big role in safety.

“A watch that runs out of charge halfway through the day isn’t offering real peace of mind,” Mr Toffel adds.

If location tracking or calling features stop working due to a flat battery, parents may be left with a false sense of security.

Age-appropriate tech really matters

Not every smartwatch is suitable for every child, and experts say age and maturity should play a big role in the decision.

“For younger children, simplicity is often safer,” Mr Toffel says. “You don’t need social features, open messaging or unnecessary apps. The more complex the device, the more potential risks there are.”

He recommends choosing models designed specifically for children, rather than scaled-down adult devices. These are more likely to have restricted features, clearer parental controls and fewer opportunities for misuse.

For many families, that can mean resisting the pressure to buy the latest model and instead focusing on what their child genuinely needs day to day.

Peace of mind starts with the right choice

There is no doubt that smartwatches can offer reassurance to parents and a sense of independence to children, especially during the early school years or when walking short distances alone.

But experts stress that choosing the right device is key.

“A smartwatch should support a child’s safety, not compromise it,” Mr Toffel said. “Taking a few minutes to check privacy settings and security features can prevent problems later.”

As children’s technology continues to grow in popularity, parents are being reminded that when it comes to smart devices, safety, privacy and simplicity should always come before novelty.